Mindfulness.Creativity.Connection.
At Luua, we believe life's beauty often emerges from its chaos. Our brand is dedicated to creating tools that help individuals embrace a growth mindset and self-expression in their everyday lives.
Grounded in values of mindfulness, creativity, and connection, we strive to make each product a meaningful part of your journey towards personal growth, self-confidence, creativity and leadership.
luua · verb · Estonian for “create”
For the whole person, whomever you are
- Children are supported in schools, in wellbeing practices and at home, or the whole family together.
- Our books span ages 3 through adult, so everyone works on a growth mindset practice at their own level.
- The app and the books work as a team in the classroom, or as a parent and family tool. It's purposeful play: playing together.
- Our corporate wellness initiative brings the same practices to companies and teams.
- And we help schools and homeschool co-ops fundraise for their own initiatives while growing well-being in their communities.
Meet the team
A small, bilingual team across Colombia, Venezuela, and the US.
Tatiana
General Manager Colombia
Milu
General Manager Venezuela
Auryn
Creative Director
Colleen
Content Specialist
Estefanía
Customer Specialist
Sharon
Founder
Our founder's vision
Driven by personal experience and a deep understanding of the power of creative expression, our founder set out to create products that nurture emotional wellness. Each item in our collection is thoughtfully designed to help you find your calm amidst the everyday storm, encouraging moments of reflection, gratitude, and self-discovery.
“Because calm isn't the absence of chaos. It's the ability to find your center within it.”
Sharon · Founder
Begin where you are.
Encouraging moments of reflection, gratitude, and self-discovery, one page at a time.
